One good case study relating to twitter

It’s said that small businesses realize about half of their customers through word of mouth. This business axiom begs a couple of questions:

• Does this hold true for your business?
• Do you have a referral strategy of some kind in place?
• Could Twitter assist in spreading the word about your products or services?

Think about it: When it comes to spreading the word with positive endorsements, Twitter is about as viral as it gets. If you can plug into what excites your followers, it effectively shortens the emotional distance between your business and customers. From there, it’s a short skip to increased sales.
From time to time I’ve had reasons to search online for good Twitter case studies – many Internet marketing bloggers probably have. Over the years I’ve come across only a few. So, I was delighted to discover that Twitter has rounded up their success stories. Among them, I found this one thought-provoking …
A Dell Outlet marketing employee discovered Twitter in 2007 and started using it to promote discount computer deals. However, she soon discovered that people were interested in much more than learning about good deals. They wanted to ask questions, and existing Dell customers wanted to share their experiences, both good and bad.
People felt good about getting such a personal response from the Dell representative. Issues were resolved; goodwill was built; and respect and partiality was earned. The reps had learned the hard way, you could say, to specifically search for Twitter members who’ve tweeted about Dell, using www.Search.Twitter.com.
Dell Outlet didn’t abandon its strategy to promote products on Twitter. In fact, they’ve had astounding success with it, attributing over $3 million in sales to its microblogging activities.
Most of people won’t earn $3 million from our Twitter followers, but for me, the Dell Outlet business case study underscores one very important point: It’s too easy to be off-target from optimum messaging when tweeting.
If you’re unclear about what your followers want to learn from you, just ask them! Isn’t this one of the best ways to use Twitter? It’s easy to conduct informal opinion surveys using Twitter. Do this with an eye to better honing your blog content, or refining your product or service mix.
The goal of every marketer is to give the people what they want, making every aspect of doing business with you irresistible. Sometimes creating that feeling has little to do with price. Sometimes you’re chosen over the competition because you seem to care more.
So, engage in conversations. Try to help prospects solve problems related to your niche. Before long you, like Dell Outlet, may realize that face time truly does build preference, and preference is a tangible commodity – one you can take to the bank!